Marjolein and Jan-Paul Deurloo founded Novel Grey as a high-end interior wall decoration label specializing in luxurious wall tiles and objects. This design duo operates within a material-driven design studio, crafting artistic handmade wall tiles and objects from waste-based concrete, thus saving up to 76% CO2 emissions. With this, Novel Grey becomes the world's first sustainable tile brand. Their designs draw inspiration from nature, embodying perfection through imperfection. Biophilic design, focusing on the user's well-being, lies at the core of their designs, making them universally appealing and identifiable. The aesthetic wall objects by Novel Grey find their way into hospitality and residential projects internationally.